Book 3

Chapter 9

Vocabulary I

成立

To establish/set up something involving legal procedures. For example, to establish a company.

經營

To operate a business, to maintain a relationship, to participate in a class.

Vocabulary II

舉辦

To host, organize, hold an event

舉辦 vs. 舉行:

• 舉辦：used to refer to whom is organizing the event
• 舉性：used to refer to where/when the event takes place

提高

To increase towards some (personal) expectation or ideal, usually with a positive connotation.

提高 vs. 增加:

• 提高：to increase towards a positive ideal
• 增加：to increase (quantity), neutral connotation

口味

1. Flavor (out of a selection), eg. chocolate, vanilla, strawberry, etc.
2. Describing a person's or a group's preferences (not necessarily regarding food), eg. 「日本人的口味」(Japanese people's preferences).

口味 vs. 味道：

• 口味：flavors out of a selection, eg. (wheel cakes) chocolate, vanilla, red bean, cheese, peanut butter
• 味道：describing a food, eg. salty, sweet, sour, etc.

結果

Means "as a result" when the result differs from expectations. Usually has a negative connotation.

並且

In addition, furthermore, moreover...

並且 vs. 而且：

• 並且：Must be followed by V, Vs, or sentence (no nouns)
• 而且：Similar meaning to 並且 ("but also"), can be followed by a noun

行銷

To market (i.e. advertise or represent a company)

行銷 vs. 推銷：

• 行銷：to market
• 推銷：to sell, promote