Book 3

Chapter 9

Vocabulary I

成立

To establish/set up something involving legal procedures. For example, to establish a company.

經營

To operate a business, to maintain a relationship, to participate in a class.

Vocabulary II

舉辦

To host, organize, hold an event

舉辦 vs. 舉行:

• 舉辦：used to refer to whom is organizing the event
• 舉性：used to refer to where/when the event takes place

提高

To increase towards some (personal) expectation or ideal, usually with a positive connotation.

提高 vs. 增加:

• 提高：to increase towards a positive ideal
• 增加：to increase (quantity), neutral connotation

口味

1. Flavor (out of a selection), eg. chocolate, vanilla, strawberry, etc.
2. Describing a person's or a group's preferences (not necessarily regarding food), eg. 「日本人的口味」(Japanese people's preferences).

口味 vs. 味道：

• 口味：flavors out of a selection, eg. (wheel cakes) chocolate, vanilla, red bean, cheese, peanut butter
• 味道：describing a food, eg. salty, sweet, sour, etc.

結果

Means "as a result" when the result differs from expectations. Usually has a negative connotation.

並且

In addition, furthermore, moreover...

並且 vs. 而且：

• 並且：Must be followed by V, Vs, or sentence (no nouns)
• 而且：Similar meaning to 並且 ("but also"), can be followed by a noun

行銷

To market (i.e. advertise or represent a company)

行銷 vs. 推銷：

• 行銷：to market
• 推銷：to sell, promote

Grammar Notes

II. 即…又… not merely..., but ...as well

Same as the 又…又 pattern, but more literary

III. …以內 within ...

Within some range, including the boundary, eg. 「十塊以內」 means "up to and including $10".

V. (在) NP上 regarding NP

Similar use as 「NP(的)方面」 except this grammar shouldn't be used in situations where it may be mistaken to mean literally on top of NP, eg. NP is an object or person in physical space.j

VII. 結果 consequently, in the end

A 結果 B: B is the result of A. Emphasis on B. B is an undesirable, non-ideal, or unexpected result of A. B typically is an undesirable or negative situation.